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Hi, I’m Inna

Hi, I'm a Design Lead with a passion for delivering great user experiences!

With a background of successfully delivering innovative B2B and B2C SaaS products, I have led the creation and execution of elegant and intuitive solutions for complex problems by balancing user and business needs. I have worked with different companies, from tiny startups to large enterprises with teams around the world. As a Product focused designer, I make data-driven and strategic design decisions.

Having had extensive experience working around tech debt and design debt, I focus on flexible and scalable solutions that minimize risk by leveraging design systems and the latest frameworks and tech stacks to help companies grow their customer base from 100 to 100,000 daily active users. Collaboration is at the heart of my design process - I enjoy facilitating cross-team initiatives, building relationships, and working with leadership.

I feel very comfortable with all aspects of the design process: from ideation, vision, and strategy, through research, personas, and user journeys, information architecture, wireframing, and prototyping, to visual design and user testing, all the way through handoff and working alongside development and conducting QA. I have established and scaled multiple design systems at various stages of maturity as well as a design process.

I excel at comprehending and untangling data complexity, and presenting it in a simple and easy to understand way that maps to users' mental models. I have experience leveraging AI & ML to aid in data complexity to connect thousands of data points across the product ecosystem and extract insights. I love problem-solving and learning new things; whether it’s a new industry, framework, or a new design approach, I’m always looking to learn and apply new skills.

  

Creative Skills:
CreativeInteraction Design (UX)
Interface Design (UI)
User Research (UXR)
Information Architecture (IA)
Design Systems
Responsive Design (Mobile)
Native Mobile (iOS)
Wireframing
Prototyping
Usability Testing
Systems Thinking
Machine Learning (ML & AI)
Product Thinking
User Experience Design (UED)
Graphic Design
Interaction Design
Web Design
Actionable Agile & Lean UX
Leading Workshops

Technical Skills:
Figma
Sketch
Adobe Creative Suite
Miro
InVision
Jira & Confluence
Notion
HTML & CSS
WordPress

- Agile & Lean UX
- Icons (lots and lots of icons!)
- Typography
- Logo Design
- Brand Identity
- Print Design
- Digital Photography & Photo Retouching
- Marketing & Advertising